Designing a Video-Based Domestic Violence Awareness Campaign: Basis for Recommendations Among Students of St. Dominic Savio College

Authors: Balibago, Marc Lee Cabaddu, John Patrick Dumancas, Shane Randy Guingon, John Earnest Year: 2025 Department: College of Criminal Justice

Abstract

This capstone project aimed to develop recommendations for an effective video-based domestic violence awareness campaign for students of St. Dominic Savio College. The researchers used a quantitative research design and administered a structured four-point-scale survey to 66 students following an awareness seminar. Results indicated that students viewed the campaign positively in terms of content relevance, clarity, and visual and auditory presentation. The study recommends incorporating storytelling, peer involvement, realistic scenarios, and high-quality visuals and narration to improve understanding, empathy, and awareness of domestic violence.

Keywords: Domestic Violence Awareness, Video-Based Campaign, Violence Prevention, Student Awareness, Multimedia Learning, Storytelling, Empathy, Social Responsibility
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